Website Visibility Checker

How It Works

1. Enter a public URL. Type any publicly accessible web address (e.g., https://example.com/). The checker examines the URL as a search engine or AI crawler would encounter it.
2. Click "Check URL." The tool runs 11 automated visibility checks against public signals — no login, no paid data sources, no server-side JavaScript execution.
3. Review your score and check breakdown. You receive a Public Visibility Foundation Score (0–100), a pass/warning/fail status for each check, and recommended next actions for any issues found.

Understanding Your Score

The Public Visibility Foundation Score reflects whether the basic technical and structural signals search engines and AI crawlers need are present and correct on the URL you checked. It is not a ranking prediction, indexing guarantee, or overall site quality assessment.

• 80–100 (PASS): The URL has the foundational signals in place. This means search engines and AI crawlers can likely access, understand, and index the page without technical barriers. It does not guarantee rankings.
• 50–79 (WARNING): Some signals are missing or inconsistent. The page may still be crawlable, but specific issues could limit how effectively search engines interpret or surface it. Review the recommended actions.
• Below 50 (FAIL): Critical barriers are present that may prevent search engines or AI crawlers from accessing or understanding the page. Address the critical blockers before anything else.

What the 11 Checks Measure

• HTTP / HTTPS / redirects: Verifies the URL serves over HTTPS and resolves cleanly without redirect chains that waste crawl budget.
• robots.txt crawl rules: Checks whether robots.txt allows or blocks search engine crawlers from the URL.
• AI crawler accessibility signal: Examines whether AI crawlers (GPTBot, ClaudeBot, etc.) are permitted or blocked.
• XML sitemap: Detects whether a sitemap is referenced and whether the URL appears discoverable through it.
• Indexability directives: Checks meta robots tags and X-Robots-Tag headers for noindex ornofollow directives that could prevent indexing.
• Canonical consistency: Verifies that the canonical tag (if present) matches the URL being checked, preventing duplicate content confusion.
• Title / meta / H1: Confirms the page has a title tag, meta description, and H1 heading — the minimum content signals search engines expect.
• Structured data: Detects schema.org markup (JSON-LD, microdata, or RDFa) that helps search engines understand page content type.
• Language + entity clarity: Checks for lang attributes and entity signals that help search engines and AI systems understand the page's language and subject.
• Trust / transparency links: Looks for privacy policy, terms, contact, or about links that signal site legitimacy to both users and search engines.
• Link snapshot: Provides a snapshot of internal and external link health on the page, including broken or missing references.

Next Steps After Checking

• Address critical blockers first. If any check returns FAIL, fixing those issues is the highest priority. A page with crawl barriers cannot rank regardless of content quality.
• Work through warnings systematically. WARNING results indicate signals that are present but suboptimal. Fix them in order of impact: indexability directives, canonical consistency, then content signals.
• Re-run the checker after fixes. Verify that your changes resolved the issues by checking the URL again. Some changes may take time to propagate due to caching.
• Check multiple key pages. Your homepage may score well while product or service pages have issues. Run the checker on your most important URLs individually.

Frequently Asked Questions